Author Archives: Kikki Kapoor (WG '16) and Maria Chevtsova (WG '15)

The 2014 Wharton Marketing Conference: “Evolution in Marketing Excellence”

The 2014 Wharton Marketing Conference: “Evolution in Marketing Excellence”

On November 7, 2014, the 11th Annual Wharton Marketing Conference took place at the Ritz Carlton in Philadelphia. The Conference centered around how social media, smart phones and tablets, customer analytics, technological innovation, ecommerce and a changing retail landscape have changed the ways that marketers speak to customers, as well as how customers communicate with

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