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Wharton Marketing Conference 2017: “Invisible Branding” and Human Elements Key Features in the Digital Age

Wharton Marketing Conference 2017: “Invisible Branding” and Human Elements Key Features in the Digital Age

At the Wharton MBA Marketing Conference on “Connecting with Customers in the Digital Age,” speakers from Jetblue, P&G, J&J, Siggi’s Dairy, Urban Outfitters, Comcast, Glossier, Philadelphia 76ers, Cotopaxi, world-of-mouth consultancy Fizz, and analytics company Bluelabs provided lots of insights into the ever-evolving world of consumer marketing. A couple of key themes that I noticed were “invisible

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