How to convert a dormant mailing list into active wine club subscribers for a winery? How to match a guest at a restaurant with a great wine from an intimidating list? How to make a private club a preferred destination for all social drinks? Every single wine retailer in the $40B wine US wine industry wants to know. Our alumna, Tiffany Xingyu Wang (WG’17), has the answers and is making her company, Winesona, a sensation in San Francisco.

Cofounders Phoebe Kunitomi and Leigha Field (both Wharton MBA ’19) launched Okko, a digitally-native brand providing intimates made to actually work with women’s dynamic lifestyles. Okko is a company started by women for women whose journey started right at Wharton. Read on for insights into their journey!